META UNFILTERED (2025)
quick & dirty
In response to the initial Tik-Tok “ban” of 2025, Meta reacted quickly to assemble a 10-city tour during the entire month of May focusing at bringing Tik-Tok first creators over to Instagram and Facebook. Creative planning for the project started at the beginning of January and was a quick sprint. Ultimately due to some unforeseen circumstances, we pulled back to a 3-city tour.
The event featured organic Reels forward content moments, a mainstage presentation focused around the platforms updates, and an opportunity at the end to network with other creators and members from Meta.
deets
position: Lead Senior Producer
market: Atlanta, GA; New York, NY; Los Angeles, CA
date: February - April 2025
agency: Amplify
fav moment
getting to meet a few of my fav content creators on the road
my work
- lead all client communications, SOW management, budget development, and burn reporting
- oversaw production team of (4) individuals and signed off on all creative plans
- supervised all production planning