ADOBE HOUSE (2025)
quick & dirty
As one of the lead sponsors for Sundance Film Festival, Adobe was looking to shake things up this year. We partnered with them to overhaul the creative vision for Adobe and push the boundaries for how their brand could show up in a huge, and impactful way.
Partnering with their internal creative team and their on-the-grounds Production agency, we created the Adobe House, a (literal) red beacon on Main Street. More about the event can be read here in this Event Marketer feature (!!!).
deets
position: Lead Project Director
market: Park City, UT
date: January 2025
agency: Amplify
fav moment
first Sundance Film Fest activation
my work
- lead all client communications, SOW management, budget development, and burn reporting
- managed the creative timelines, asset tracking, and client feedback
- liaised directly with the Production teams on all materiality, sizing, and general recommendations for build approach of the designs