TARGET PRIDE (2022)
quick & dirty
In conjunction with their "Take Pride" Campaign, Target activated large-scale footprints at Twin Cities Pride and NYC Youth Pride.
Both of these spaces featured key product from their campaign with an emphasis on their (6) queer designers and (2) LTO partnerships, touch points for individuals to celebrate their self-expression, and highlighting Target's partnership with Skittles, Bubly, Johnson & Johnson, Olly, and Perrier.
deets
position: Lead Producer
market: New York, NY and Minneapolis-St. Paul, MN
date: June 2022
agency: MKG
fav moment
start of a working 3-yr relationship with NYC Pride
my work
- lead all client communications, timeline development, and budget management
collaborated with Target Creative and additional marketing & creative teams from Skittles, Bubly, J&J, Olly, and Perrier
- lead installation and activation for NYC Youth Pride, and sourced and managed additional performers for the main stage
