SPOTIFY 1989 (TAYLOR'S VERSION) RELEASE PARTY (2023)
quick & dirty
To celebrate the release of 1989 (Taylor's Version), Spotify charted a NYC Ferry and invited 150 of Taylor Swift's Spotify listeners for an exclusive listening party while driving around NYC.
The event featured custom giveaways, themed food & beverage, branded photo moments, and exclusive listening experience.
deets
position: Lead Senior Producer
market: Brooklyn, NY
date: October 2023
agency: MKG
fav moment
hosting an event on a NYC Ferry (my fav public transportation in NYC)
my work
- lead all client communications, timeline development, and budget management
- worked with fabrication, staffing, venue, and logistics teams
- collaborated with Spotify experiential and content teams
- produced project from kick-off to wrap within a 2-week turnaround period
