RUNNER’S WORLD X ADIDAS CLUBHOUSE NYC (2023)
quick & dirty
Runner's World partnered with adidas to create the Clubhouse NYC as a place for runners competing and visiting for the NYC Marathon could come together to network, learn about the future of adidas running, and connect deeper with Runner's World.
The 3-day pop-up featured panel discussions, hot & wet sampling of Barilla Protein+ Pasta, product display and trial of adidas footwear, and many more surprise & delights.
deets
position: Lead Senior Producer
market: New York, NY
date: November 2023
agency: MKG
fav moment
building a porta-potty confessional booth
my work
- lead all client communications, timeline development, and budget management
- worked with fabrication, staffing, venue, and logistics teams
- collaborated with adidas, Runner's World, and Hearst Magazine marketing teams
- developed future partnerships with Hearst Magazine for future work
