DOS EQUIS COLLEGE FOOTBALL TOUR
quick & dirty
To celebrate their college football partnerships with schools across the SEC, Dos Equis activated at 10 college football games across the '22 season.
The footprint featured a 30' x 30' space focused on capturing attendee data and sampling & selling Dos Equis product. Fabricated elements featured custom produced video content, A/V integration, and a focus on sustainability.
deets
position: Lead Senior Producer
market: SEC
date: September - November 2022
agency: MKG
fav moment
watching the michigan v. ohio state game live
my work
- lead all vendor communications, timeline development, and budget management
- worked with fabrication, staffing, venue, and logistics teams
- collaborated with Heineken USA teams to coordinate sampling and selling of product
- created new project work streams to improve future tour activations
