BÉIS NATIONAL PARKS (2024)
quick & dirty
What better way to celebrate the launch of a new collection than a mobile tour visiting National Parks across the US? Well, that’s exactly what we did for BÉIS to create excitement around their new Utility Collection. We converted a Winnebago into a fully branded mobile store that popped up at (4) National Parks [Yosemite, Zion, Rocky Mountains, and Smoky Mountains] with a pitstop in Nashville for an influencer event.
We partnered closely with the National Park Foundation, along with local vendors in each market to make this a must-see summer attraction.
deets
position: Lead Senior Producer
market: Multiple USA
date: August 2024
agency: MKG
fav moment
getting to visit (2) new national parks
my work
- lead all client communications, timeline development, and budget management
- oversaw all elements associated with fabrication, and tour advancement
- managed and supervised (2) production team members
